The round brilliant diamond is the most popular diamond shape. Round brilliants make up the vast majority of diamonds found in engagement rings, stud earrings and in pendants. This shape has set the standard for all other diamond shapes, and accounts for more than 75% of diamonds sold today.

You may have heard of a term called “Ideal Cut”. This term refers to the attempt to cut a round diamond into the best proportions with the best Machines and Skilled Manpower to achieve maximum brilliance. Today’s modern round brilliant diamond is precisely cut to maximise the diamond’s brilliance, fire and size.